Building a company is a process of learning and adapting, not a straight-line ascent – and the way it is funded should serve that development.
Key takeaways
- 01
Bootstrapping with a sense of proportion
Years of self-funded growth – without letting bootstrapping become an end in itself.
- 02
Catching up on tenders
Many companies still have ground to make up in the collaborative tendering of project requirements.
- 03
Relationships across the lifecycle
Working with service providers follows a lifecycle that needs active management.
- 04
Learning from setbacks
A start-up doesn’t grow like a rocket launch – setbacks are part of it.
In conversation
In an interview with deutsche-startups.de, apadua co-founder Markus Sinz reflects on years of bootstrapping, the decision to bring investors on board and lessons learned from setbacks – and explains why building a company is rarely a straight-line ascent.
Topics
- Change Management
- Sourcing Software
- Business Stakeholder
- Skills Development