Interview · LOGISTIK HEUTE · Jul 18, 2023

Available in German only

Your customers will show you the way

How does a recurring problem in consulting projects turn into a company? In an interview with LOGISTIK HEUTE, Gregory N. Vider talks about apadua’s beginnings, dealing with mistakes and why staying close to customers is a founder’s most important compass.

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Key message

Innovation starts with a real customer problem and grows through critical feedback and the willingness to learn from mistakes.

Key takeaways

  1. 01

    A problem from practice

    The low maturity of professional services procurement became the starting point for a new solution.

  2. 02

    Test ideas critically

    A new idea should first be examined from a sceptic’s perspective.

  3. 03

    Tolerance for mistakes

    Innovation requires the willingness to make mistakes and learn from them.

  4. 04

    What start-ups reveal about service buying

    Every start-up needs external service providers – a sign of how ubiquitous services procurement is.

Read the full article on LOGISTIK HEUTE (in German)

In conversation

In an interview with LOGISTIK HEUTE, apadua co-founder Gregory N. Vider explains how a recurring problem in consulting projects became the starting point for apadua – and why listening to customers, testing ideas critically and learning from mistakes are essential to innovation.

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