“As a competitive athlete, I was taught to make mistakes at 100 percent. That taught me to be agile and to get back up quickly after a setback.”
Key takeaways
- 01
Three reasons for low maturity
Fluid specifications, non-recurring needs and constantly changing internal stakeholders make collaboration between business units and procurement hard. Procurement cannot dictate – it has to moderate.
- 02
Setting trends rather than following
apadua has marketed AI-based solutions for five years and benefits from the digitalisation backlog, automation potential through AI and the shift to best-of-breed solutions.
- 03
Born out of consulting practice
As consultants, the founders saw the problems of selecting advisers in almost every engagement. Both also know the buyer’s perspective from industry.
- 04
Building with customers
Every mature MVP was discussed with customers – an approach apadua still follows today.
In conversation
In an interview with trans.info, apadua co-founder Gregory N. Vider explains why buying professional services is still often an immature discipline, where AI makes a real difference – and what he took from his years as a competitive athlete.

