Spending EUR 4.000 or more per day on a single resource seems ridiculously expensive. However, such price tags are common among professional services firms (PSFs) and especially in Management Consulting. One might easily question the justification for such rates. Such critics are nourished by a certain opaqueness of the market structure and pricing methodologies of…
Details
Why online shoppers shop more professionally than large companies and what should change If you are a private person planning to buy a new dishwasher, the steps to purchase are pretty clear. First, you think about what features the product should have. Second, you conduct online research. Third, you compare individual offers. Finally, you decide…
Details
The longevity of the traditional playbook for sales and marketing in professional services should be questioned for a number of reasons – one of them being „platforms“. Over the past decade, we have seen various digital platforms or marketplaces emerging. They are not just a temporary trend, but have instead matured over the years and…
Details