Why online shoppers shop more professionally than large companies and what should change If you are a private person planning to buy a new dishwasher, the steps to purchase are pretty clear. First, you think about what features the product should have. Second, you conduct online research. Third, you compare individual offers. Finally, you decide…
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The longevity of the traditional playbook for sales and marketing in professional services should be questioned for a number of reasons – one of them being „platforms“. Over the past decade, we have seen various digital platforms or marketplaces emerging. They are not just a temporary trend, but have instead matured over the years and…
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How the Corona Crisis Will Change Consulting Forever “Consulting is People Business”. That is the foundation an entire industry has been built upon. It shows how clients and their consultants value personal relationships in their collaboration. It is about trust, perceived competence, and reputation. But the global spread of the coronavirus hits the consulting industry…
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