Digitalization in management consulting as opportunity for medium-sized businesses

Medium-sized companies are much more reluctant to work with external consultants than large corporations. The reason is particularly noteworthy: While large corporations use the services of consultants at a very early stage, i.e. for problem identification, consultants in medium-sized companies are usually hired to solve previously identified [1]. Moreover, consultants in medium-sized companies are generally…

A curious journey: Engagement & design thinking for professional services firms in the age of platforms

The longevity of the traditional playbook for sales and marketing in professional services should be questioned for a number of reasons – one of them being „platforms“. Over the past decade, we have seen various digital platforms or marketplaces emerging. They are not just a temporary trend, but have instead matured over the years and…